23 Ways You Can’T Scale Your Ecom Brand

1. Stick to using Facebook Ads as your ONLY traffic source 2. Think that running a business is about volume, instead of margins 3. You sing “Google Ads are dead” all day long 4. You don’t care what a customer journey is and how to leverage it 5. Can only leverage a paid ads platform…

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Your Account Has Been Disabled

Those are the five words that put fear in any advertiser. Cold sweat dripping down your forehead. Blood rushing to your face. All while you ask yourself: “Is this for real?” Of course you already know the truth, but human nature is pulling tricks on you. “Maybe I read those 5 words wrong.” “Maybe that’s…

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Never Get Bored With The Basics

We’ve done more than 1500 paid traffic audits to this day. Wanna know a little secret? There’s one thing 90% of them had in common. They were lacking the fundamentals. Surprising? You would think that would only happen on low spending accounts. On the contrary. I’ve seen accounts spending 6 figures a month who were…

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Why The ‘Facebook Ads Mindset’ Is Ruining Your Results

Time after time, I find advertisers trying to push their Google Ads with a Facebook Ads mindset. It doesn’t work that way. Why? Because Zuckerberg has spoiled you. You see, The BEST media buyers have a trait. It’s the trait to NOT let emotions take over their actions. And for Google Ads this is on…

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The #1 Reason Why Your Google Ads Don’T Work

Did you know that people that are presenting on stage often feel uncomfortable? The reason for this is that the stage-light is shining in their eyes. It is disrupting their concentration. But THEY do not know it. And because they’re busy and can’t determine what’s off, they credit it to ‘standing on a stage’. And…

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Ever Googled A Business Before?

Ever Googled a business before? So do your customers. And if there’s one thing this election period made clear, It’s that your Facebook ads aren’t safe. NOBODY’S ads are safe. The sleepless nights of business owners fearing the end of their business is a reality. My account got disabled 19 days ago. And I haven’t…

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9 Mllion Facebook Advertisers

Yesterday I caught news about the total amount of advertisers on Facebook. That number is about 9 million right now. 9,000,000 advertisers! So then it’s true. Everybody and their house cat are advertising on Facebook. Now, if that doesn’t make you feel (a little) uncomfortable then lemme ask you this, What will happen to your…

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It Took Me 8 Months To Find A Suitable Fit For Our Google Ads

Had some interesting talks with eCom business owners and agencies this week. Two things became clear: – Agencies and businesses that are relying on FB ads are feeling the pressure to expand to other channels for themselves and their clients – It’s a challenge to find (stellar) Google Ads Media Buyers And I mean I…

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Why This Client Had A Very Bad BFCM

So we’re in the middle of BFCM stress.. and I’m feeling for my FB Ad media buying friends who keep refreshing.. stay up until the late next morning. I closed my laptop at 11pm CEST. After checking three times during the day if spending was on par. Done. But I had a tough week. I’ve…

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