Why You Should Stop Working With Agencies

IF YOU WANT TO INCREASE YOUR GOOGLE ADS PERFORMANCE STOP WORKING WITH AGENCIES Wait…that sounds weird… We ourselves are an “agency” right? So why do I say this? Well over the past 10 years I’ve seen a lot of sh*t in the paid ads space for agencies. On the one side you have the “media…

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The Framing Challenge With Google Ads

One of the biggest mistakes people make when they move from Facebook to Google is they fall for “Expectation Incantation”. Like as under some magic spell they expect similar results as with FB ads. With a straight up copy-paste action. Ads, funnels, you name it. But let’s face it. It is NOT the same. Google…

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Not Another “Look How Awesome We Are” Article

Oh boy. I don’t even know where to start with this one. This (insurance) client reached out to us after “thinking his Google Ads needed a round of optimization”. And oh boy, did he need more than that. This client had Display ads running that lead nowhere but the homepage. Pain: spending money on nothing…

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Google Reps Are Awesome (When You Know Them)

So Google has a name for reps. But for this client (I’ve posted results before, so I’m not going to repeat that), we have a great collaboration with Google’s Growth Team. Sure, you always have to take into account that Googles’ targets are based on budget growth. But it doesn’t mean they are completely useless..…

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Why We Said No To $70K

Have you ever said goodbye to a sure thing? Something that you could easily continue to do, but it wasn’t the right fit anymore? Even when financially, it’s comfortable? I gotta tell ya, it was hard. So why did I do it? I was playing in a league that I didn’t wanted to win. Lemme…

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Why You Are Consistently Finding The Wrong Partners To Work With

I wondered for a very long time why so many business owners failed to see results. But after hundreds of talks it finally struck me. Business owners focus on the WRONG things when picking their Paid Ads partner. Wanna know why? Here’s their thought pattern: How big is the agency and how are they scaling?…

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How Treating The Root Problem Earned A Client An Extra $306K In 60 Days

I’ve dealt with fitness related injuries for years. I Tried everything. Different doctors, physiotherapy… Some didn’t do anything while others helped to get rid of the symptoms temporarily. But nothing really has been able to treat the root problem. So I tried out something new and went to a highly recommended Chiropractor. I told them…

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