How can two agencies achieve completely different results?

HOW CAN TWO AGENCIES ACHIEVE COMPLETELY DIFFERENT RESULTS? Today I will show you exactly that. So gather around the camp fire people, trolls and hobbits. It’s story time… It might not be a secret that we have seen a truly SICK amount of Google Ads accounts in the past 10 years. Honestly, I lost count…

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The Framing Challenge With Google Ads

One of the biggest mistakes people make when they move from Facebook to Google is they fall for “Expectation Incantation”. Like as under some magic spell they expect similar results as with FB ads. With a straight up copy-paste action. Ads, funnels, you name it. But let’s face it. It is NOT the same. Google…

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Not Another “Look How Awesome We Are” Article

Oh boy. I don’t even know where to start with this one. This (insurance) client reached out to us after “thinking his Google Ads needed a round of optimization”. And oh boy, did he need more than that. This client had Display ads running that lead nowhere but the homepage. Pain: spending money on nothing…

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Google Reps Are Awesome (When You Know Them)

So Google has a name for reps. But for this client (I’ve posted results before, so I’m not going to repeat that), we have a great collaboration with Google’s Growth Team. Sure, you always have to take into account that Googles’ targets are based on budget growth. But it doesn’t mean they are completely useless..…

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Why This Client Had A Very Bad BFCM

So we’re in the middle of BFCM stress.. and I’m feeling for my FB Ad media buying friends who keep refreshing.. stay up until the late next morning. I closed my laptop at 11pm CEST. After checking three times during the day if spending was on par. Done. But I had a tough week. I’ve…

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