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So Google I/O just finished. And a part of the gist for advertising is: “Google wants to make it easier for Small businesses to onboard in Google”. Having seen and taken over many accounts in the past few months I can say there’s a little catch you all need to be aware of. GOOGLE:  they…

This article will dive into what you need to know about iOS14’s impact on cookies, including what Google will be doing next year.  Conversion tracking will change forever because of iOS14. So what does that mean for you? It’s all about cookies. Cookies are browser-based text files that get enriched by whatever a visitor does…

I felt like somebody pulled the rug from under my feet. Did it really say I spent 12.000 in one night? The budget for a day was 3000. 2010. It was my third year as a Google ads specialist. I just turned senior and got my first 7 figure client a few months earlier. I…

It’s funny how people mistake symptoms for root problems. They’re complaining about having a cold. While they actually have a sinus infection. They complain about back pain. While the real problem is their posture. You see, The symptom doesn’t hurt you. It’s the real problem underneath that deserves your attention. Equally people are feeling exposed…

HOW CAN TWO AGENCIES ACHIEVE COMPLETELY DIFFERENT RESULTS? Today I will show you exactly that. So gather around the camp fire people, trolls and hobbits. It’s story time… It might not be a secret that we have seen a truly SICK amount of Google Ads accounts in the past 10 years. Honestly, I lost count…

Lockdowns, curfews…Europe is in a depression. For almost a year we’re now dealing with this pandemic. Now, I don’t want to make this a political post. But merely tell my experience. And the reason why I “fled” my country against government advice. You see, Western Europe is in a pretty tight grip. We started with…

That would have been such an epic picture… But all I have to show for is this muffled shot below… …and you don’t even know what you’re looking at. Do ya? It’s like a 2-3 second time window every other few days. The moment a passenger plane lands about 300 meters from our stay here…

A few years back I was hiking on a trail in South Korea with my wife. The goal was to hike up Bukhansan mountain to see Seoul from 836 meter height. With a big smile we started our 6 hour trip but quickly we noticed something strange… More and more people we came across on…

IF YOU WANT TO INCREASE YOUR GOOGLE ADS PERFORMANCE STOP WORKING WITH AGENCIES Wait…that sounds weird… We ourselves are an “agency” right? So why do I say this? Well over the past 10 years I’ve seen a lot of sh*t in the paid ads space for agencies. On the one side you have the “media…

One of the biggest mistakes people make when they move from Facebook to Google is they fall for “Expectation Incantation”. Like as under some magic spell they expect similar results as with FB ads. With a straight up copy-paste action. Ads, funnels, you name it. But let’s face it. It is NOT the same. Google…