Not Another “Look How Awesome We Are” Article

Oh boy. I don’t even know where to start with this one. This (insurance) client reached out to us after “thinking his Google Ads needed a round of optimization”. And oh boy, did he need more than that. This client had Display ads running that lead nowhere but the homepage. Pain: spending money on nothing…

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Google Reps Are Awesome (When You Know Them)

So Google has a name for reps. But for this client (I’ve posted results before, so I’m not going to repeat that), we have a great collaboration with Google’s Growth Team. Sure, you always have to take into account that Googles’ targets are based on budget growth. But it doesn’t mean they are completely useless..…

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Why We Said No To $70K

Have you ever said goodbye to a sure thing? Something that you could easily continue to do, but it wasn’t the right fit anymore? Even when financially, it’s comfortable? I gotta tell ya, it was hard. So why did I do it? I was playing in a league that I didn’t wanted to win. Lemme…

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Why You Are Consistently Finding The Wrong Partners To Work With

I wondered for a very long time why so many business owners failed to see results. But after hundreds of talks it finally struck me. Business owners focus on the WRONG things when picking their Paid Ads partner. Wanna know why? Here’s their thought pattern: How big is the agency and how are they scaling?…

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How Treating The Root Problem Earned A Client An Extra $306K In 60 Days

I’ve dealt with fitness related injuries for years. I Tried everything. Different doctors, physiotherapy… Some didn’t do anything while others helped to get rid of the symptoms temporarily. But nothing really has been able to treat the root problem. So I tried out something new and went to a highly recommended Chiropractor. I told them…

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23 Ways You Can’T Scale Your Ecom Brand

1. Stick to using Facebook Ads as your ONLY traffic source 2. Think that running a business is about volume, instead of margins 3. You sing “Google Ads are dead” all day long 4. You don’t care what a customer journey is and how to leverage it 5. Can only leverage a paid ads platform…

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Your Account Has Been Disabled

Those are the five words that put fear in any advertiser. Cold sweat dripping down your forehead. Blood rushing to your face. All while you ask yourself: “Is this for real?” Of course you already know the truth, but human nature is pulling tricks on you. “Maybe I read those 5 words wrong.” “Maybe that’s…

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Never Get Bored With The Basics

We’ve done more than 1500 paid traffic audits to this day. Wanna know a little secret? There’s one thing 90% of them had in common. They were lacking the fundamentals. Surprising? You would think that would only happen on low spending accounts. On the contrary. I’ve seen accounts spending 6 figures a month who were…

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