We've had 2 clients leave us because they sold their business.

For us, this is the ideal outcome.

It means we've done our job well.

So in this email we're gonna talk about Sellability.

The truth is, even if you don't plan on/don't want to Exit...

If you build in a way that you could sell if you wanted to...

You'll have a more stable, profitable business with greater potential for growth.

Your brand's Sellability is based on 4 factors:

  1. Risk
  2. Growth potential
  3. Transferability
  4. Documentation

And while there are intangibles that affect the sale...

If your brand isn't attractive enough across the above 4 factors...

It's unlikely you'll find a buyer or that you'll get a multiple you're happy with.

We'll talk more about these factors in future emails but first let's go over the biggest one:

Risk

The more risky the business, the lower the multiple and vice versa.

Older businesses are more attractive to buyers.

A brand that's less than a year old will sell for far less...

Than a brand with 3 years of growth under its belt.

Multiple revenue streams are better.

A brand that only sells on Amazon will sell for far less...

Than a brand that sells on Amazon, its own Shopify store, and has retail distribution.

Diversified customer acquisition is crucial.

A brand that's dependent on Facebook as its only acquisition channel will sell for far less...

Than a brand that can acquire customers through Facebook, TikTok, email, SMS, YouTube, Google Search, and Google Display.

Now, if you're anything like our best clients...

You're already successful on Facebook and your email marketing is dialed in.

And TikTok is the new shiny object so we know everyone's foaming at the mouth to advertise there.

Google, though...

This is where a lot of brand owners fall short.

Which is sad, because once you figure Google out...

It's the most dependable customer acquisition channel there is...

With the biggest growth potential.

And lucky for you...

We've figured it out.

>>> Let's make your business more "Sellable" →

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