The CARE Framework
Every engagement starts with diagnosis, not tactics. Because you can't fix what you can't see — and most agencies skip straight to the spend.
We audit everything — data, tracking, profitability, true ROAS. You see exactly where money is going and where it's leaking.
Your goals, budget, and team get aligned around what actually moves profit — not vanity metrics.
A 90-day roadmap with clear milestones, owners, and KPIs. No more "we'll see how it goes."
Execute, optimize, scale. Systems that compound month over month — not campaigns that spike and crash.
Ads Management
Your campaigns managed by senior strategists — not handed off to juniors after the pitch. Google & Meta Ads, Shopping feeds, attribution.
Consulting & Advisory
Account audits, team training, founder coaching, and growth planning. The CMO-level thinking your business needs without the full-time salary.
Training & Content
Playbooks, workshops, and micro-trainings so your in-house team stops repeating expensive mistakes and starts compounding results.
From confused to clear. From leaking to leading.
performance improvement
Before
Revenue crashed 80% between product drops. Every month was a gamble.
After
Systematic audience segmentation turned volatile drops into predictable, growing revenue.
BFCM revenue surge
Before
Scaling campaigns for Black Friday without losing new customer efficiency seemed impossible.
After
Captured three months of revenue in one month while maintaining acquisition efficiency across 30 countries.
82% above target
Before
A rebrand wiped out 80% of organic traffic. Revenue was in freefall.
After
Strategic Google Ads optimization drove 50%+ YoY revenue growth and exceeded MER targets by 82%.
Don't take our word for it
“They played a huge part in us selling our business. We went from $20K/month to $80K/month in Google Ads spend at a 4x ROI.”
Joshua Tatum
Canvas Cultures
“We decided to reach out to eCom Ads again. That turned out to be one of the best decisions we've ever made. We broke our average ROAS over the entire season.”
Henok Weldemichael
Mistral
“I've used their advice and expertise at 2 companies now. Their first inclination is always to find ways to help, rather than secure billable hours like many consultants do.”
Cameron Jahn
Houzz
“Raoul brings together deep eCommerce expertise with a strong command of ads and technology. He looks beyond campaigns and focuses on the full growth cycle. His advice is always on point, actionable, and has delivered clear impact.”
Rodger Buyvoets
Crobox
“His knowledge is extensive and he helped us with parts of our business we had never intended to work on. We now spend more time working on our business rather than just in it.”
John Burgess
Growth Marketer & Shopify Expert
“Where eCom Ads really stands out is getting the tracking and the base of the account right before spending or optimizing. Get the right data, then push your campaigns harder.”
Paul Ram
Digital Consultant
Real clients. Real stories.
Don't just read the quotes — hear it in their own words.
Joshua Tatum
Canvas Cultures
“We couldn't spend over $20K/month on Google. Within a year, we were averaging $80K/month at 4x ROI. They were part of the reason we sold the business.”
Henok Weldemichael
Mistral
“A lot of agencies have a good front end but the work is done by people with lower expertise. We reached out to eCom Ads again — one of the best decisions we've ever made.”
Bjørn E.
Health & Wellness Brand
“You showed competence beyond just ads management — CRO, landing pages, things beyond scope. We wouldn't have gotten those results without eCom Ads.”
Jaycee C.
Supplement Brand
“We worked with agencies before and none had success with non-brand ads. Raoul turned that around — working non-brand campaigns within two to three months.”
Rodger D.
Home Interior Brand
“After going through three ad agencies, we were begging for more. They know how to scale, control ad cost. I've done next to nothing in the last year — they handled it all.”
Ethan K.
Digital Agency for Fashion
“Very rare to find people so authentic, knowledgeable, and truly wanting the best for your business. Clients getting above 3-4x ROAS.”
Connor Martin
JAQ Group
“They absolutely slashed our CPA. Solid 4-5x ROAS every month. We've worked with four or five agencies — this is the longest we've been with one.”
Jonathan Bach
Riverstreet Media
“Knowledge and insights for running and scaling Google Ads accounts — second to none. Feed management, bid strategies, conversion tracking — they have it all.”
Steve P.
Infrared Therapy Device
“Performance improved significantly — cost of acquisition and overall ROAS. You're not just a big platform. It's the one-on-one sincere attitude to really help us improve our business.”
What the first 30 days look like
No waiting around. From day one, we're inside your accounts, diagnosing issues, and building the foundation that everything else runs on.
Deep Diagnostic
- Full account & tracking audit
- Historical CM3 analysis
- Audience & avatar research
Strategy Build
- Creative analysis & gap mapping
- Competitor & market positioning
- Data integration & attribution setup
Foundation Launch
- Campaign architecture & structure
- Shopping feed optimization
- Conversion tracking validation
Optimize & Report
- First performance benchmarks
- CM3 projections vs. actuals
- 90-day roadmap delivery
You talk to the people doing the work
No sales team. No junior handoffs. Every person on your account has years of hands-on e-commerce experience. That's the difference.
Raoul
Founder & Strategic Lead
Builds the strategy behind profitable e-commerce growth. 15+ years in performance marketing, turning complex ad accounts into clear, scalable systems.
Mathijs
Partner & Head of Operations
Runs the engine. Owns delivery, automation, and data infrastructure — making sure strategy turns into measurable results, consistently.
John
Senior Strategist
Most experienced strategist on the team. Leads client accounts and builds scalable ad strategies.
Jovan
Strategist
Growing into full account ownership. Combines analytical thinking with hands-on campaign management.
Faith
Operations & Client Support
Keeps the machine running. Project coordination, reporting workflows, and client ops so the team can focus on strategy.
Zobaer
Tracking Specialist
Makes sure the numbers are right. GA4, server-side tracking, attribution — the foundation everything runs on.
Tool-agnostic. Results-obsessed.
So many tools, so little time. We know them all, we're not paid by any of them, and we'll always recommend what actually works for your business — not what pays us a commission. That's the CMO difference.
Attribution & Analytics
Triple Whale, Klar, Northbeam, KickBite — we work with all of them. Your business decides the tool, not the other way around. If something better fits, we adapt.
Tracking Infrastructure
Google Tag Manager, server-side tagging, cookie compliance with CookieBot. The invisible foundation that makes every data point trustworthy.
Feed Management
Channable and beyond for product feed optimization across Shopping, Meta, and marketplaces. We optimize the data that feeds your campaigns.
Account Intelligence
TrueClicks for automated Google and Microsoft Ads analysis. We catch what manual checks miss — before it costs you money.
AI-First Custom Solutions
Our own designed tools and custom workflows — built for your real needs, not shiny objects. Senior experience means we can replace expensive subscriptions with focused, efficient solutions that actually fit.
Knowledge Sharing
Part of leading PPC and e-commerce networks. Everything we see, test, and learn gets shared through our newsletter and blog. No gatekeeping — a smarter client is a better partner.
The metrics your agency won't show you
Weekly breakdowns of what's actually working in e-commerce ads. Real numbers, real strategies. No fluff.
Subscribe FreeMost e-commerce brands leak 15-30% of their ad spend
These are the same diagnostic frameworks we use with clients. No signup required. Find out where your money is going in 30 seconds.
Profit Leak Finder
Find the biggest holes in your ad spend in 60 seconds. Most brands discover 15-30% in hidden waste.
Try it freeReal ROAS Calculator
Your platform ROAS is lying to you. See your actual profit after COGS, shipping, fees & ad spend.
Try it freeFeed Health Check
A weak feed silently kills your Shopping performance. Get a 0-100 score with exact fixes.
Try it freeBrand Workshop
Build your strategic brand foundation in 8 minutes. Get a shareable Brand DNA Card.
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